10 Reasons why personalisation in Email Deliver better results

10 Reasons why personalisation in Email Delivery better results

Every day, we get hundreds of emails in various shapes and forms. In fact, more than 300 billion emails are sent and received every day, and that number is only predicted to grow by 2 to 3% per year.

It means that your audience is already inundated with emails, with the majority of them being unread. So, how can you get through all of this noise and clutter?

In real life, you would approach your customer, address them by name, and discuss something engaging with them. In the email world, this is known as email personalisation, and it is linked with email marketing best practices. You want to ensure that your customers see the most relevant message for them, which will lead to increased engagement, sales, and loyalty.

1. Using someone’s actual name in the subject line increases email open rates by 26%

2. 50% of companies say they increase customer engagement through email personalization

3. 70% of Millennials aren’t favourable towards brands that don’t send personalized emails

4. 74% of customers become frustrated when their email communication experience isn’t personalized

5. 80% of eCommerce users only choose companies that personalize their experience

6. 91 % of consumers say that they are more willing to do business with a company that provides offers directly relevant to them

7. Personalized emails deliver 6x higher transaction rates.

8. Personalized email marketing is said to generate a median ROI of 122%

9. The open rate for emails with personalized messages was 18.8%, as compared to 13.1% without any personalization.

10. Birthday emails tend to generate 342% higher revenue per email than standard promotional emails

What’s our takeaway from these insights:

Personalized emails are an excellent method to boost open rates and stand out in the inbox.
Personalized emails increase the likelihood that a company’s marketing efforts will be delivered to the appropriate place at the right time
Email personalization aids marketing teams and businesses in developing and managing their reputation.
Marketing teams can utilise tailored emails to re-engage existing consumers and continue to establish relationships.

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